1970s

AGE of Aries

The 1970s marked a dynamic era for Angelo State University, where Tuffy the Ram firmly established himself as a central figure in campus life and culture. Symbolizing strength, determination, and school pride, Tuffy continued to appear across various events, decorations, and memorabilia.

This period embraced the "Age of Aries" spirit, as epitomized by Carr Hall's winning residence hall decoration contest entry in 1970. The zodiac-themed display, prominently featuring Tuffy, celebrated not only the university's fighting spirit but also the individual birthdays of football team members. As ASU grew and evolved, Tuffy remained a steadfast emblem of the Rams’ identity, rallying students and fans throughout the decade.

Ram Page Vol 35 Issue 16 - November 13, 1970 - page 7

cheering on the fighting rams

Throughout the 1970s, Tuffy the Ram was a proud fixture in the Angelo State University cheerleading program. Cheerleaders incorporated Tuffy's fierce image on their uniforms and megaphones, reinforcing school spirit at every game.

This visual representation of the Ram mascot, as seen on megaphones like the one pictured with Wayne Franke during a Homecoming Day timeout, embodied the relentless enthusiasm of ASU's fans. The presence of Tuffy on these items helped energize the crowd, rallying support for the Rams and further establishing Tuffy as a symbol of pride, passion, and unity within the ASU community.

Rambouillet 1970 - page 76

the Dirk West Treatment

In 1973, San Angelo National Bank commissioned renowned cartoonist Dirk West to create an illustration of a fighting Ram. Dirk West, celebrated for his whimsical and dynamic illustrations of Southwest Conference mascots, brought his signature style to this fierce version of Tuffy.

The illustration captures the spirited and determined nature of the ASU Rams, with exaggerated features and a sense of action that was characteristic of West's work. This commission was part of the bank's effort to engage with ASU students and the broader community, offering Ram Checks and a Ram Poster to customers who opened checking accounts.

The collaboration underscored the enduring appeal of Tuffy and highlighted ASU’s vibrant school spirit, connecting the university to a broader tradition of collegiate mascot art.

Ram Page Vol 39 Issue 01 - September 7, 1973 - page 6

This iconic artwork was not only used in bank promotions but also found a special place in the hearts of ASU football players. Over the years, framed copies of this dynamic illustration were presented to the athletes, creating a lasting connection between them and their alma mater's fighting spirit.

Lee Hart, who played for the Rams from 2001 to 2003, recalled a memorable moment when he found the framed illustration in his locker during football practice, just before the Junell Center opened. Reflecting on its significance, Hart said, “Not sure how many of these there are. But I made sure and framed it right away. Hangs in my office now.”

The legacy of this artwork extends beyond Hart, as it also hangs in the office of Greg Stephens, a Ram football player from 1988 to 1991. These framed illustrations continue to serve as a reminder of the proud heritage, camaraderie, and tenacity that Tuffy and ASU athletics represent.

Courtesy of Greg Stephens

tuffy
in advertising

Tuffy was more than a mascot; he became iconic in Angelo State University’s promotional materials. From campus bookstore ads to local business endorsements, Tuffy appeared in various advertisements, reinforcing ASU pride and engaging the community.

Discover how Tuffy helped shape ASU’s image through creative advertising efforts.

Ram Page Vol 36 Issue 03 - September 18, 1970 - page 5

Tuffy on the Hard wood

The midcourt of the Angelo State University gym featured a prominent and striking logo of Tuffy the Ram, symbolizing the heart of the Rams' and Belles' athletic spirit. This iconic depiction of Tuffy served as a central rallying point for basketball and volleyball games throughout the 1970s and beyond. For the ASU Rams men's basketball team, the Belles women's basketball team, and the Belles volleyball squad, Tuffy's presence at midcourt underscored the competitive and determined spirit of ASU athletics.

Tuffy's fierce expression and powerful stance emblazoned on the court inspired players and fans alike, serving as a reminder of the school's fighting tradition and unity. This bold symbol of school pride became synonymous with home-court advantage, energizing the athletes during intense matchups and fostering a sense of camaraderie among the student body and community. The image of Tuffy on the gym floor not only established a strong visual identity for the university's athletic programs but also left an indelible mark on ASU's sports history.

Rambouillet 1977 - page 124