Morgan C. Riley
Morgan C. Riley, the ASU Bookstore Manager from 1967 to 1993, played a pivotal role in fostering school spirit and Ram Pride during his tenure. Known for his enthusiasm and dedication to student life, Riley strategically utilized Tuffy the Ram, ASU's beloved mascot, as a cornerstone of the bookstore's marketing efforts. Under his leadership, the ASU Bookstore became a hub for branded merchandise featuring Tuffy, including notebooks, clothing, bags, matchbooks, and other memorabilia.
Riley's innovative approach helped ensure that Tuffy was not just a symbol of the university but an integral part of daily student experiences. He recognized the power of Tuffy's spirited and determined image to strengthen school identity, encourage loyalty, and boost morale across the campus community. By incorporating Tuffy into promotional materials and products, Riley effectively combined retail with school pride, making the mascot a visible and enduring presence in students' academic lives. This dedication contributed significantly to the legacy of Tuffy, cementing the mascot's role as a key figure in ASU's culture and history.
tuffy the ram
