TUFFY COLLECTION

Tuffy’s image became central to ASU’s branding, featured on a wide variety of memorabilia, much of it promoted through the ASU Bookstore. Over the years, Tuffy has adorned numerous items, including:

• Bookstore Bags: Tuffy’s image became a common sight on plastic shopping bags from the bookstore, allowing students and faculty to carry school pride in a practical form.

• Matchbooks: ASU distributed matchbooks featuring Tuffy, complete with the slogan "Fighting Rams" on each matchstick

• Portfolios and Folders: Tuffy appeared on portfolios, popular with students and faculty

• Folders were also distributed to incoming students, often with a campus map printed on the back

• Pins and Cufflinks: Small wearable items, such as pins featuring Tuffy, allowed ASU community members to display their pride in a personal way

• Commemorative Shirts and Footballs: Tuffy frequently featured on items celebrating major athletic victories, such as a shirt and football commemorating ASU's 1978 NAIA football national championship